NoughtOneXAbsolut capsule is a celebration of music and a free design spirit. It came into existence as an Absolut crew gear meant to be worn at the Magnetic field music festival. We took inspiration from Absolut’s rich history and various campaigns to initiate a conversation around pivotal causes like color bias, gender bias, and offer our love and support for the LGBTQ community. The collection helped us build a strong narrative around various “Isms” that affect our society and mindsets. This collection is meant for anyone who is free from all the isms and leads a healthy-constructive life based around wellness, innovation, and music.
